Last updateTue, 17 Mar 2015 2pm

#DEITYBEER: Oz Brewery apologizes after using images of Ganesha, Lakshmi on Ginger Beer label

A brewery in Australia has apologized after using images of Lord Ganesha and Goddess Lakshmi on the labels for a range of alcoholic ginger beer.

The labels for Brookvale Union Brewery in New South Wales, depicts both Hindu deities interspersed with other religious symbols and have angered Hindu devotees in the state who say it was “highly inappropriate”.

Rajan Zed, president of the Universal Society of Hinduism, said the labels were "highly inappropriate", and called for their immediate removal.

"We're lovers, not fighters, we want to make it right," the brewery said in an apology. "With recent feedback brought to our attention, we will be looking at design options for our bottles."

The company said it had used the images to compliment the drink's "flair, feel and colours of the Asian continent".

"Lord Ganesh and Goddess Lakshmi were highly revered in Hinduism and they were meant to be worshipped in temples or home shrines, and not to be used in selling beer," Zed said.

Since the furore earlier this week, the company has called out to the general public to submit their suggestions for a re-design.



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