Police in Kolkatta are using the famous picture on the cover of the Beatles’ Abbey Road album in a campaign encouraging people to use zebra crossings in the city.
The iconic picture shows the four band members crossing a road outside the Abbey Road studios in North London.
The slogan for the Kolkatta campaign reads: "If they can, why can't you?"
The Beatles were photographed on Abbey Road in Ian Macmillan's famous cover shot for the 1969 album.
Calcutta's traffic police has put up 40 hoardings carrying the Beatles image as part of a campaign to persuade people to use pedestrian crossings.
"We wanted a catchy and appealing campaign, and we hit upon the idea of using the Beatles and cash in on their universal popularity. We are trying to say that if John, Paul, George and Ringo could use the zebra crossing, you can also do it," joint commissioner of traffic police Supratim Sarkar told the BBC.
"We will be able to tell after a couple of months whether the campaign worked."
Some residents however, are skeptical if the people will get the message.
Sanjiv Kapoor wrote on the polices’ Facebook page:"Don't waste time and money putting up these hoardings that may be understood only by elite 2% of the people, and that too not those who tend to walk on the streets too much," resident Sanjiv Kapoor wrote on Calcutta traffic police's Facebook page.
"Instead spend the money on making zebra crossings at the right places, and educating drivers and ordinary pedestrians on what they are for! If people today actually use them as shown in the photo, they will be run over before you know it!"BLOG COMMENTS POWERED BY DISQUS