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Investing in Indian Designer-wear: Where to Start?

Want to shop for a few Indian clothes but don’t know how to start and what to buy?

Buying Indian clothes can be overwhelming with words like gota, zardozi and chamki being thrown at you if you don’t know what they exactly mean. 

Also the plethora of choice in stores and online is so intimidating that everything merges into a sea of borders and bling.

We know Rohit Bal is famous for his exquisite embroidered creations and Manav Gangwani is the undisputed King of Bling.

Some of our favourite places to shop are Aashni + Co in the UK, Pernia’s Pop-up shop for our online fix,  Ensemble in Mumbai and Delhi.

To make sense of some of this madness, here are a bunch of Indian designers who are classic in their style and a starting point to building a great Indian designer wardrobe  – essential to every fashionista!

Tarun Tahiliani chiffons (£400 onwards) are dyed in exquisite colour combinations with the oomphiest blouses to complement them. They are textured, Swarovski crystal embellished, sequined and ruched to look fabulous.  www.taruntahiliani.com

But if you don’t want to break the bank over a sari you might just wear once, Satya Paul saris (£250) come in vibrant colours and stunning prints. Available at stores across India and at www.satyapaul.com

Manish Malhotra anarkalis are floor sweeping and more lehenga like (£900).  Reminiscent of a Mughal era, they will make you feel like a royal and a Bollywood diva rolled into one. www.manishmalhotra.in

Equally festive but not as expensive are Anita Dongre’s embroidered anarkalis (£200 onwards).  Impeccable cuts in soft colours are the ultimate go to look for Diwali card party circuit.  Available at stores across India and at www.anitadongre.com.

Sabyasachi saris are the ultimate aesthetic treat.  Multiple borders, floral prints, zardozi, brocade all rolled into one delicious burst of colour and fabric. www.sabyasachi.com

For an equally ethnic edge, shop Ekaya’s earthy collection of saris (£80 onwards) in mangoes, magentas and fuschias, with stunning borders. www.ekaya.in

Abu Jani and Sandeep Khosla’s creations are what legend is  made of.  Spotted on red carpets all over the world they are best known for their gorgeous gota creations (£300 onwards).  www.abusandeep.com

But if you haven’t saved up enough for this big buy, funk it up and go for a gota sari with a Pacman blouse by designer Yogesh Chaudhary (£150 onwards).

Varun Bahl is a designer known for his expertise with embellishments and has produced some of the most beautiful heavily embroidered bridal lehengas. www.varunbahl.com

However, a great budget option would be Ritu Kumar, whose innovative work with Indian craftsmanship produces some of the most stunning bridal wear. www.ritukumar.com.

Anamika Khanna’s pieces have truly mastered the versatile aesthetic. They have a chameleon like quality to adapt to personal style and occasion. Heavily embroidered or metal embellished gilets, flowing kurtas, with palazzo or dhoti pants. 

For an equally fusion-friendly an wallet-friendly style try Tisha Saksena’s draped pieces. (£200) Dramatic and stylish for that Sunday afternoon mehendi brunch.

- Hina Oomer Ahmed

Like this post? Visit www.eStylista.com, for more.You can also follow eStylista on Twitter & Instagram: @estylista

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