Unlike many in the Indian media business, Colors TV CEO Raj Nayak seems terribly unruffled. Having blockbuster prime time programs Bigg Boss - intellectual snobs and Salman Khan's wardrobe notwithstanding - on every week certainly helps.
And of course, there is '24', Anil Kapoor's Indian adaptation of the hit American TV show which has vowed critics and audiences alike following its' debut in early October. The platitudes are particularly rewarding as the show was a massive risk for Colors TV, a joint venture between Network 18 and American mass media giant Viacom and India's youngest mainstream General Entertainment Channel.
The show is a radical departure from the mind-numbing array of reality TV shows and soporific soap operas that have been the staple of Indian TV for decades, and will doubtless cement Colors' reputation as an innovator.
Helming the channel's charge is Nayak, 50, described as the "Superman of Indian TV ad sales", who not only has a penchant for ad-man words like "Scalability" but is fast gaining a reputation for having a nose for quality programming that will resonate with audiences not only in India but foreign markets like the UK, where Colors TV has recently become free-to-air.
In between meeting advertisers and taking in a screening of Strictly Come Dancing, Mr Nayak spoke to UKAsian Editor-in-Chief Viji Alles about the biggest success story in Indian television in the past decade and what's ahead for Colors TV.BLOG COMMENTS POWERED BY DISQUS