'Talaash' star Aamir Khan has launched an India-wide campaign to raise awareness about malnutrition for the United Nations Children's Fund (UNICEF).
Khan, a UNICEF ambassador against malnutrition, will be featured in a series of adverts and short films about the issue, which is more widespread in India than in Sub-Saharan Africa.
A third of all malnourished children in the world lives in India, according to Caroline Dendulk, Chief of Communications at UNICEF.
According to health experts, half of all childhood deaths are attributed to malnutrition.
In India, around 46 percent of all children under three years are underdeveloped while 47 percent are underweight, with many severely malnourished.
Madhya Pradesh has recorded the highest malnutrition (55 percent) and Kerala the lowest (27 percent).
According to UNICEF, malnutrition is also influenced by lack of access to health services, quality care for the child and pregnant mother as well as good hygiene practices.
In India, girls are more at risk of malnutrition than boys because of their lower social status.
- AgenciesBLOG COMMENTS POWERED BY DISQUS