Critics may have declared it total "BOKWAAS!" but fans of Shah Rukh Khan went to the cinemas in their millions over the weekend, helping "Chennai Express" become the quickest to the coveted 100-crore (Rs 1 billion, approx. £11m) mark.
The film, directed by Rohit Shetty and starring Deepika Padukone alongside SRK, reached the mark on Sunday breaking the previous record held by Salman Khan's equally-insipid "Ek Tha Tiger".
"Chennai Express" becomes the fourth film to cross the 100-crore mark in 2013, after "Race 2", "Yeh Jawani Hai Deewani" and "Bhaag Milkha Bhaag".
The film also broke a record for "Paid Previews", raking in a staggering Rs 6.75 crore (£750,000) compared to a paltry Rs 2.7 crore record held by "3 Idiots", the highest grossing Indian film of all time, a record that, analysts say, is now under serious threat.
Described as a typical Rohit Shetty "Masala Pot-Boiler", "Chennai Express" follows SRK's character Rahul who takes a cross country train jaunt from Mumbai to Rameshwaram in the South, falling in love with Deepika Padukone on the way.
Critics panned the film's flimsy plot with some describing it as "Offensive".
Fans however, proved that Khan remains "King Khan".
The actor was so moved by the box office success of his latest film that he personally visited several cinemas in Mumbai to thank the audiences, hours after hosting a lavish "Eid" party at his residence to celebrate the box office takings.
Eid releases are considered vital for box office business in Bollywood with millions of people rushing to the cinemas to mark the end of Ramadan.BLOG COMMENTS POWERED BY DISQUS