Playboy India have begun packing away the adapted bunny costumes and push-up bras after lawmakers in Goa rejected a proposal to set up the sub-continent's first playboy club in the famous holiday state.
Locals had complained the club would promote prostitution, despite the club's promoters unveiling conservative new outfits and stringent entry requirements.
One lawmaker even threatened to embark on a hunger strike if the nightclub was allowed to open its doors on Candolim beach although officials found a planning technicality to reject the promoters' application.
Chief Minister of Goa, Manohar Parrikar, told a state assembly session in state capital Panaji that Playboy’s application had failed because it did not meet requirements to set up a beach shack.
“The shack policy of the state makes it mandatory that the application for any shack should be applied for by a local individual in his name and we can’t grant shack permission for a brand,” Parrikar said.
PB Lifestyle, the Indian franchisee of the Playboy brand, announced plans in November to open 120 clubs, hotels, fashion cafes and shops in India over the next 10 years.
In a bid to appease the country’s conservative values, Playboy in December unveiled a new-look costume for the “bunny girl”, covering up the famous, barely-there bikinis with sombre coloured sarongs although the bunny ears and fluffy tails were retained.
Playboy magazine remains banned in India, along with a host of other foreign “adult” publications, owing to the country's obscenity laws.
Last year Bollywood actress Sherlyn Chopra became the first Indian to pose nude for the magazine.BLOG COMMENTS POWERED BY DISQUS