The annual Diwali celebration in Leicester is one of the biggest outside India and the popular event is set to become bigger and better this year.
Despite the government's on-going austerity measures, the Arts Council of England has pledged some £6000 to Leicester City Council to investigate how future Diwali celebrations could be improved.
The event is marked with a spectacular fireworks display and a party at the city's Cossington Recreation Ground but local officials say people want more.
Councillor Manjula Sood told the BBC: "Diwali is celebrated in many places but Leicester has one of the biggest outside of India and we want to make it bigger and more vibrant.
"The younger generation now want a different sort of entertainment so with this report we will be able to find out what they want.
"We have to take on board their vision and ideas of how Diwali should be celebrated."
Last year's Diwali celebration featured a spectacular gold-and-silver fire drawing as well as giant Diwali lamps, fire trees and thousands of festive lights.
Leicester's Diwali celebrations are organised by Leicester City Council and the Leicester Hindu Festival Council.
They are believed to be the biggest outside India.BLOG COMMENTS POWERED BY DISQUS