Bollywood starlet Sunny Leone is a firm believer, it seems, in the mantra: "If it ain't broke...
Despite vowing to move away from her, erm, "adult actress" image, the sultry Indo-Canadian actress says she would be up to appear in the next instalment of the 'Ragini MMS' franchise, given how well 'Ragini MMS 2' has done at the box office.
The franchise - combining supernatural horror themes, plenty of kitsch and, of course, Sunny Leone in barely-there bikinis - began in 2007 with the modestly successful first edition produced by Ekta Kapoor.
The second instalment, released last week has already been declared a hit, raking in significantly more than its production budget in the first weekend.
Leone, 32, told reporters in Mumbai: "If 'Ragini MMS 3' will be made, then I would love to be a part of it. I think that this brand and franchise which Ekta has created is so big as people are going mad over it from the first movie to the second.
"I think that Ekta has done an amazing job to make this go to the next level - whether it is the songs, acting or story.
She is just amazing in everything what she has done for this movie. This movie has gone above and beyond our expectations."
Whilst the praise for the film's rather threadbare plot may be stretching it a bit, Leone is canny enough to appreciate a good business model when she sees one, especially if that model comes in the form of a voluptuous and petite Sikh-Canadian former adult film star.
Since breaking into Bollywood after appearing in the Indian version of Big Brother in 2011, Leone has had to work hard to overcome less-than-generous perceptions about her hugely successful career as an adult film star.
Indian journalists frequently refer to Leone's work in X-rated films - including such gems as "Alabama Jones and the Busty Crusade", "Costumed Damsels in Distress" and the rather straight to the point "Undress Me" - irrespective of whether it is relevant to the story: but then journalism in India has little appreciation for context.
Leone's success in Bollywood has come despite frequent attacks by militant religious groups, the latest of which is a demand by a Hindu group to ban 'Ragini MMS 2' and deport Leone back to Canada.
The Hindu Janjagruti Samiti (HJS) submitted a petition to India's Central Board of Film Certification (CBFC) on Tuesday, threatening protests at movie theatres.
The group said the movie was an "assault on Bharatiya culture, dignity and Hindu deities", adding that the CBFC would be held responsible for inciting "communal and social tensions" for giving the film the green light.
The HJS petition goes on to say: "Porn star Sunny Leone is leading the young generation of Bharat to carnal desires (and therefore) should be deported from Bharat. Presently, morality in society has reached its nadir.
Offences such as rapes, atrocities on women and molestation of women are on the increase every day. In such a situation, it is unfortunate to observe that films (are) being produced leading society towards lecherousness and immorality by deluging it with pervert and obscene films."
The petition adds: "All roles played by Sunny Leone in films so far have crossed the limits of dignity and grace of Bharatiya culture. Hindu society is enraged due to regular incidents of granting permission for exhibition of films, which hurt religious sentiments of Hindus and promote obscenity in society."
The CBFC has refused comment as have producers of 'Ragini MMS 2' and Leone's representatives, although given the huge sums raked in at the box office since the film's release last Friday, one assumes that the HJS are in a minority.BLOG COMMENTS POWERED BY DISQUS