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Last updateTue, 17 Mar 2015 2pm

King Khan tops list of India's top earning celebs

Actor Shah Rukh Khan has topped the inaugural Forbes India Celebrity 100 list of the highest earning people in the sub-continent's media and entertainment sector.

The star of 'Jab Tak Hain Jaan' made a staggering 2 billion rupees (GBP 24 million) in the year to September 2012, according to Forbes India estimates, outperforming fellow thespian Salman Khan and cricketer Mahendra Singh Dhoni, No's 2 and 3 on the list.

The list is built along the Forbes 100 list of Hollywood celebrities is attempts to decode the factors behind the success of India’s biggest creative entrepreneurs across eight categories: Film actors, directors, sport stars, TV personalities, singers/musicians, authors, models and comedians.   

Both Salman Khan and Dhoni are ahead of SRK in terms of popularity and fame, but King Khan came out tops courtesy of his earning power, mainly riding on massive income from brand endorsements.  

Akshay Kumar, Amitabh Bachchan, Sachin Tendulkar, Kareena Kapoor, Virender Sehwag, Virat Kohli and Katrina Kaif are the others in the top 10.

The list is an attempt to rank the most powerful people at the core of the country’s burgeoning media and entertainment sector.

It was arrived at after a rigorous data collection process that considered celebrities’ income (from the business of entertainment) and fame (as measured by media mentions, online presence and social media followers) in a definite time period (October 1, 2011 to September 30, 2012).

MS Dhoni, captain of the Indian national cricket team, is the top sportsperson.

AR Rahman leads the pack of singer/musicians and is the only representative of the category in the top 20.

Malaika Arora Khan is the leading TV personality while Karan Johar is the most powerful director.

Author Chetan Bhagat, comedian Vir Das and model Esha Gupta topped their respective categories.

A majority of celebrities who made it to the list fall in the age bracket of 30 to 50.

However, 12 youngsters, including Saina Nehwal, Virat Kohli, Anushka Sharma and Sania Mirza have broken into the top 50.

At age 23, Saina Nehwal is the youngest celebrity on the list.

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