17032015Tue

Last updateTue, 17 Mar 2015 2pm

#LondonCalling: VisitBritain launches "BOLLYWOOD IN BRITAIN" app to lure B-Town fans to UK

Britain's biggest tourism promotion body has launched a mobile app aimed specifically at fans of Bollywood as the government continues its efforts to encourage India's burgeoning middle-classes to come spend their money in the UK. 

Theresa May notwithstanding.

VisitBritain's 'Bollywood in Britain Destination Movie Map' will help users find destinations around the British Isles used as locations for Bollywood films.

Among the notable locations are a plethora of places in London of course, as well as lesser known destinations in Wales and Scotland including ancient castles and charming little rural villages.

The app was launched a star-studded even in Mumbai on Thursday attended by Pamela Chopra, Kangana Ranaut and Abhay Deol, a well-known anglophile and boyfriend of Middlesbrough-born model and actress Preeti Desai. 

Ms Chopra, widow of the late great Yash Chopra, said: “Yashji absolutely adored Britain... He always used to say that beautiful locations inspire beautiful heartfelt stories and Britain was one such place for him... We are deeply touched.”

VisitBritain predicts that by 2016, Britain will welcome nearly 425,000 visits from India - a 25% rise from 2012.

Joss Croft, Marketing Director, VisitBritain said: “Bollywood and Britain have shared a long and enriching relationship. We have always been a popular destination with Indian film makers and audiences alike, and Bollywood has narrated many tales with Britain as its colorful backdrop - exploring the lives and times of Indians residing and visiting the country”.

He added: “India has a digitally savvy, young population, with one of the highest internet usage and smartphone penetrations in the world. This unique App will act as one of the best channels to engage and interact with potential visitors, providing an extra incentive for moviegoers to visit Britain and relive some of their favourite cine moments.”

BLOG COMMENTS POWERED BY DISQUS

 

Related Articles

Photo Gallery- Featured

  • latest Post

  • Most Read

雪茄| 雪茄烟网购/雪茄网购| 雪茄专卖店| 古巴雪茄专卖网| 古巴雪茄价格| 雪茄价格| 雪茄怎么抽| 雪茄哪里买| 雪茄海淘| 古巴雪茄品牌| 推荐一个卖雪茄的网站| 非古雪茄| 陈年雪茄| 限量版雪茄| 高希霸| 帕特加斯d4| 保利华雪茄| 大卫杜夫雪茄| 蒙特雪茄| 好友雪茄

古巴雪茄品牌| 非古雪茄品牌

Addmotor electric bike shop| Electric bikes shop / electric bicycle shop Electric bike review| Electric trike| Fat tire electric bike| Best electric bike| Electric bicycle/E bike| Electric bikes for sale| Folding electric bike| Electric mountain bike

Tomtop| Online shop| Online Einkaufen

Beauties' Secret|

地產代理/物業投資| 租辦公室/租寫字樓| 地產新聞| 甲級寫字樓/頂手| Grade A Office| Commercial Building| Hong Kong Office Rental / Rent Office| Office building| Office for lease / office leasing| Office building| Office relocation Office for sale|

DecorCollection European design furniture| sofa hk| sofas| beds| coffee tables| dining tables| dining chairs| sideboards| furniture hk| Cattelan Italia| Koinor

Wycombe Abbey| private school hong kong| English primary school Hong Kong| primary education| top schools in Hong Kong| best international schools hong kong| best primary schools in hong kong| school day| boarding school Hong Kong| Wycombe Abbey School

邮件营销| 電郵推廣| 邮件群发软件| Email Marketing| 搜尋引擎優化 SEO