Last updateTue, 17 Mar 2015 2pm

Salman tops first Bollywood star rating index

Salman Khan and Kareena Kapoor have topped the first ever rating index for Bollywood stars.

The Times of India 'Times Celebex' is built along lines similar to those used by Forbes magazine to rate the world's most influential celebrities.  

A stars' rating is measured through several parameters, including Box Office performance, mentions in print, TV and online media, brand endorsements and popularity on social media platforms such as Twitter.

All these factors will be cumulatively taken together to assign each star a final rank called the 'T Score'.

The September 'T score' is based on the star's performance at the box office over the last two years along with their media visibility during the month of September 2012.

Salman Khan is, without question, the current Box Office champion of Bollywood with a string of hits over the past 24 months, including Dabanngg, Ready, Bodyguard and  Ek Tha Tiger, the second highest grossing Bollywood movie ever.

He has also made a hugely successful - and highly lucrative - foray into television, as the host of Bigg Boss, India's version of Big Brother and is the most searched for actor on the internet, with a total of 11m searches.

Akshay Kumar places 2nd in the Male list with the top five rounded off by Shah Rukh Khan, 'Barfi' star Ranbir Kapoor and Amitabh Bachchan.

Kareena Kapoor-Khan has also had a number of gigantic hits in recent years, including Ra.One and Bodyguard and reportedly endorses a staggering 32 different brands, from conditioner to fizzy drinks.

The past year has also seen intense speculation about her relationship with Saif Ali Khan which culminated in acres of newsprint and numerous online mentions around the world when the star couple wed earlier this month.

Katrina Kaif places second in the index, followed by Priyanka Chopra in 3rd, Bipasha Basu in 4th and fifth place taken up by Aishwarya Rai; testament to Mrs Abhishek Bachchan's enduring popularity, despite not having appeared in a film or in public since giving birth to daughter Aaradhya in November 2011.

While the first rating is based on September 2012 numbers, the next rating will be announced in the first week of January 2013 and will thereafter be a monthly rating.

The publication says the index is a "scientific and robust ranking system" based on data collected from more than 200 publications and more than 250 TV channels in India.



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