17032015Tue

Last updateTue, 17 Mar 2015 2pm

Sunrise Radio appeals for "Listener Donations" to stay afloat

 

Avtar Litt-owned Sunrise Radio has launched a novel new appeal to stay afloat: asking listeners to donate money as the company struggles with financials.

The "Listening Contributions" scheme was announced on a news bulletin on Thursday with the station comparing the funding effort to the BBC's License Fee.

The station has had a torrid time of late.

Sunrise and sister stations Kismat and Punjab Radio ceased broadcasting on digital TV in a bid to cut down on costs whilst also not renewing its digital radio license in the West Midlands.

A source tells The UKAsian however, that the supposed financial woes have been drummed up in a bid to shield owner Avtar Litt from a potentially expensive impending divorce from his barrister wife.

Mr Litt could not be reached for comment.

More to follow.

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