With an ever increasing number of charities vying for a dwindling amount of funding, the better established charities are creating ever more innovative experiences for their wealthy benefactors to fund projects to uplift the lives of the underprivileged around the world.
Pratham UK, the British arm of one of the world's largest educational charities, brought together the talents of a Sommelier, a master story-teller and a social commentator-turned-auctioneer at an intimate event at the beautiful courtyard of 51 Buckingham Gate, raising more than £12,000 for its work in providing education to India's poorest children.
The event - a precursor to Pratham's hugely popular annual gala ball later this summer - featured a wine-tasting hosted by Sunaina Sinha, the first ever Indian sommelier in the world; a reading about the art of seduction by Seema Anand and an auction conducted by the entirely politically incorrect, acid-tongued columnist, ad-executive, author and commentator Suhel Seth.
Anand's story-telling session - excerpts from the 'Tilism-e-Hoshruba' (Land of the Enchanted Senses), from the Hamzanama, the ancient Persian epic about the exploits of Amir Hamza, the uncle of the Prophet Muhammed - was the undoubted highlight of an enchanting evening.
Pratham is the largest non-governmental organization in India and has provided quality, free education to millions of children across 21 states in the country.
The charity raises hundreds of thousands of pounds every year for its' projects through a number of overseas chapters, including in the UK, US, Germany and the UAE.
For more information, visit www.pratham.org.ukBLOG COMMENTS POWERED BY DISQUS