The Indian TV juggernaut's spread through the UK is set to continue after Zee TV announced the launch of a brand new entertainment channel.
Free-to-air channel 'Lamhe' will begin broadcasting on 10th June, showcasing the best in South Asian entertainment, award-winning dramas, Bollywood classics as well as a whole range of lifestyle programming.
Among popular Indian shows UK viewers will be able to enjoy are 'Astitva', 'Amanat' and 'Hasratein'
Lamhe will join Zing as the Network’s second free to air channel.
While Zing caters to the younger viewers with Bollywood and Lifestyle content, Lamhe is committed to bringing quality General Entertainment programming to an older, family-centric audience.
Archana Kanade, Business Head - Free-To-Air Channels at ZEE TV says: "Lamhe represents the best drama content within the genre and we are confident that viewers will enjoy the opportunity to view these celebrated shows again. We endeavour to bring back memories of the time when Zee TV was the only channel enthralling viewers and Zee was their home away from home. With Lamhe, we want to gift our viewers an opportunity to experience those beautiful memories once again.”
The channel is now available on Sky channel 798 and Virgin Media channel 811.BLOG COMMENTS POWERED BY DISQUS