Navin Kundra is like the favourite relative you never notice; the warm and cuddly teddy bear who's never seen the inside of a washing machine - always there, a comforting presence but often taken for granted.
There is a certain ubiquity to him that has long been comforting, always there at innumerable events - from the painfully stylish and posh to not-so stylish and posh - providing the backing tune, the entertainment.
Until one day you are completely blown out of your already ripped stockings by arguably one of the most soulful voices, not just in the British Asian music scene, but anywhere.
The British Curry Awards attracts - literally - thousands of people so keeping everyone's attention is often difficult. Just ask David Cameron or Theresa May.
At the 2014 edition of the event, held on a cold December night deep inside Battersea Park, Kundra crooned into everyone's hearts with his quite superb remix of 'All of Me'.
Fusion music's been around for ages but a truly great fusing of east and west is rare and Kundra's version of the unforgettable John Legend ballad is just such a rarity - his exceptional range and the infusion of Hindi lyrics taking the song to a whole new level.
For Valentine's Day, Kundra is taking the romance to yet another level with his latest release 'Jind (Love is Life)' which, appropriately enough, is inspired by a real-life love story.
Co-produced Paul Sampson and Ramzi - of 'Love is Blind' fame - 'Jind' too is a fusion of sorts marrying eastern and western classical styles with contemporary Spanish influences.
The song also features the talents of Alison Gabrielle - the internationally acclaimed Cellist.
Kundra says he was felt compelled to create the track given what he describes as the "incredible" true story of love behind its lyrics.
“The song is about how that one special person completes you. Everything about it is so deep and honest and I think anyone who’s ever been in love can relate to it,” said Kundra.
Here's a little tease. 'Jind' will be available 12 February.